NSF I-Corps Spotlight: NorthStar

Screen Shot 2020-06-30 at 1.52.42 PM

Recent Berkeley Haas Student Seed Fund awardee NorthStar was a standout in our June NSF I-Corps course.

NorthStar’s team came together through Kurt Beyer’s MBA295A: Entrepreneurship course. Team members include Omonivie Agboghidi (MPH 20, 3rd yr MD student), Phil Walker (4th yr MD/PhD student) and Lucas Kabs Yin Kim Sea (MBA/MPH 21)

NorthStar is a mentor management platform serving students, physician mentors, and medical entities. It provides a solution for diversity program administrators to interface with diverse student populations and connect their employees to students in order to assist with recruiting, matching, managing, and measuring mentorship impact.

While their initial customer segments stayed the same, the team’s 18 interviews yielded deeper insights around the unique value propositions associated with each segment.  For example, they learned that actually managing the process as a one-stop-shop for mentors was of high value.

When asked if they will pivot or persevere, they were an enthusiastic persevere! Stay tuned for more news as they build their MVP, identify key partners and continue customer discovery.

What can 3 evenings & 15 customer discovery interviews do for your startup? Find out here–apps for July course due 7/3.