Technology commercialization is about making a series of choices.  What problem does the technology solve? Who is the customer and why do they care?

NSF I-Corps is based on Lean Launchpad, applying the scientific method to business.  Through a guided curriculum and flipped classroom model, I-Corps teaches the basics of Customer Discovery as well as how to use the Business Model Canvas to capture and iterate on evidence, so that you make the right choices for your technology.

Learn about one UC Berkeley team’s journey through the process in this two minute “Lessons Learned” video at the end of their National I-Corps experience in August, 2018.

Click here to find the outcome of their story in August, 2020.