Leadership and Faculty


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Rhonda Shrader, Bay Area Node Executive Director, LAUNCH Faculty, National Faculty, Node Instructor, Berkeley-Haas School of Business

Rhonda Shrader is the Executive Director of the Bay Area Node for NSF I-Corps as well as the Berkeley-Haas Entrepreneurship Program.  As an entrepreneur, she was an early team member of MIT spinout Organogenesis, one of the first publicly traded regenerative medicine companies.  She has founded or was an early stage team member of startups in biotech, behavioral health, non-profit, retail and AI. She served as a long-time mentor for UCSF’s Idea to IPO course, is an active advisor for NASA spinoff BrainAid, and recently led the winning teams for both the Health Tech Forum Codeathon and the San Francisco MedHack 2.0 Hackathon. She earned an undergraduate degree in neuropsychology and premedical studies from Harvard and an MBA from Berkeley-Haas.

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Eugene Noh, Adjunct Instructor & Recruiting Director, UC Berkeley College of Engineering

Eugene Noh is the Recruiting Director for the Bay Area I-Corps Node which provides Lean LaunchPad training for startups at UC Berkeley, UC San Francisco, Stanford University, and other local universities. He is also leading a new campus-wide initiative to inspire and enable graduate student to pursue entrepreneurship as a potential career path. In these complementary roles, Eugene provides resources and training that enables and accelerates commercialization of university research and supports the next generation of tech entrepreneurs. Previously, Eugene served at the CITRIS Foundry where he developed the Foundry Mentor Match Program and the Founder Skill Series, a training program that provides founders with the most critical skills necessary for startup success. As the Venture Lab Manager at the Sutardja Center for Entrepreneurship & Technology (SCET), Eugene launched the Delta Prize, which accelerated the growth of 12 Berkeley startups and helped them to raise their first round of outside funding, including two companies that advanced to Y Combinator (Blitz eSports, Vernox Labs). During a two year stint in South Korea, Eugene hosted a weekly radio program on positive psychology. He holds a B.S. in Civil and Environmental Engineering from UC Berkeley.


Grant Management

Dean Rich Lyons

Rich Lyons, Principal Investigator
Chief Innovation and Entrepreneurship Officer, UC Berkeley

Rich Lyons was the Dean of the Haas School of Business at UC Berkeley and will serve as the Chief Innovation & Entrepreneurship Officer for UC Berkeley, starting in early 2020.  Known for its strength in areas like technology, entrepreneurship, social impact and strategy, Berkeley-Haas more recently added focus on culture, e.g., on a set of institutional values that include confidence without attitude and question the status quo. Prior to joining the faculty at Berkeley in 1993, he was at Columbia Business School. He received his BS from Berkeley (finance) and his PhD from MIT (economics). His research and teaching are mostly in international finance, though his more recent work explores the links between leadership and innovation. In 1998 he received Berkeley’s highest teaching honor and in 2006-08 he took leave to serve as the Chief Learning Officer at Goldman Sachs.

Photograph of Professor S. Shankar Sastry

S. Shankar Sastry, Principal Investigator, UC Berkeley College of Engineering & Blum Center for Developing Economies

Shankar Sastry served as Dean of the College of Engineering at UC Berkeley and is currently Faculty Director at the Blum Center.  He received his B.Tech. from the Indian Institute of Technology, Bombay, 1977, a M.S. in EECS, M.A. in Mathematics and Ph.D. in EECS from UC Berkeley, 1979, 1980, and 1981 respectively.  He was formerly the Director of CITRIS (Center for Information Technology Research in the Interest of Society) and the Banatao Institute @ CITRIS Berkeley. He served as chair of the EECS department from January, 2001 through June 2004. In 2000, he served as Director of the Information Technology Office at DARPA. From 1996-1999, he was the Director of the Electronics Research Laboratory at Berkeley, an organized research unit on the Berkeley campus conducting research in computer sciences and all aspects of electrical engineering. He is the NEC Distinguished Professor of Electrical Engineering and Computer Sciences and holds faculty appointments in the Departments of Bioengineering, EECS and Mechanical Engineering. Prior to joining the EECS faculty in 1983 he was a professor at MIT.

Steve Blank

Steve Blank, National Faculty Director, Berkeley-Haas School of Business

Steve Blank spent nearly 20 years involved in or co-founded eight Silicon Valley startups, ranging from semiconductors to video games, and personal computers to supercomputers. He teaches entrepreneurship at UC Berkeley’s Haas School of Business, Columbia University and Stanford’s Graduate School of Engineering.  His book The Four Steps to the Epiphany launched the Customer Development and Lean Startup revolution.  He blogs at www.steveblank.com


T. Todd Morrill

T. Todd Morrill
Node Lead Instructor, National Faculty

T. Todd Morrill has been building and leading bioscience  companies since the first biotech boom in the early 1980s.  He has been employee number 500, number 10 and number 2 (several times) of venture-backed startups, as well as a founder of three companies.  He spent seven years in investment banking for pharma and biotech, and has worked at multinational pharma, diagnostics and tools companies.  His roles have included sales, product management, marketing, R&D, business development and CEO.   He has been an independent Board member of three biotech companies.

Todd  taught at the Haas School of Business, UC Berkeley from 2001 to 2009, where he received a Richard C. Holton Teaching Fellow award.  His courses included Entrepreneurship in Biotechnology; Mergers and Acquisitions; and Entrepreneurship.  He has taught in the Intel Program in China and Japan, the Malaysia/UCSF program, and in biotech programs in Estonia, Australia and Abu Dhabi.

Todd received an MBA from Berkeley-Haas and his BA in Biology, with Highest Honors, from Dartmouth College.

He returned to teaching in 2013 because of his excitement with the NSF I-Corps program.


David Charron, National Faculty, Node Instructor

David Charron is a lecturer and member of the professional faculty at Berkeley-Haas. He is an experienced entrepreneur including co-founding Scientific Learning Corporation, a publicly-traded neuroscience company based on innovations from UCSF and Rutgers. He has been a principal member of the faculty for Intel Corporation’s Global Technology Entrepreneurship Education project and the National Science Foundation (NSF) Innovation Corps. He holds a B.S. in Mechanical Engineering from Stanford University and an MBA from the Haas School of Business.

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Darren Cooke, National Faculty, Node Instructor

Darren Cooke is a life sciences investor, IP attorney, and  co-chairs the Medical Device and Digital Health Committee for Life Science Angels, a seed-stage investment group that has invested over $50M in 60 life sciences companies since 2005. Darren is a lead advisor at UC Berkeley’s SkyDeck startup accelerator, and has advised teams in LAUNCH – UC’s Startup Accelerator, UC Hastings’ Startup Garage, and UCSF’s Startup 101 program.

Darren was formerly head of the IP legal team for the research tools business of Bio-Rad Laboratories, where he filed over 400 patent applications and led diligence on dozens of deals, including Quantalife (digital PCR), GnuBIO (droplet sequencing), and Propel (cell sorter).

Before Bio-Rad, Darren was a patent litigator with Covington & Burling, and before law school, a mechanical engineer at UCSF developing cochlear implants and surgical tools. He received his JD from Columbia Law School, an MS in mechanical engineering from UC Berkeley, and a BS in mechanical engineering from Cal Poly.

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Chris DeNoia, National Faculty, Node Instructor

Chris is a an entrepreneur with experience in business development, sales, and product management.  He recently Co-Founded JetBridge, an enterprise mobile education application, in an effort to add value to the Customer Relationships and Channel sections of the Business Model Canvas.  Prior to JetBridge, Chris led the business development and sales function at Amplify Health and Simplee as employee #3 and 4 respectively.  He previously served as VP Product Management at OptumHealth, a United Healthcare company, where he achieved the #1 market share for the Health Savings Account (HSA) product.  Chris received a Bachelor of Science degree in Business Administration and a Bachelor of Arts degree in Asian studies from Lehigh University.  He also received a Masters in Business Administration degree from Columbia Business School and a Masters in Business Administration degree from the London Business School

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Whitney Hischier, National Faculty, Node Instructor

Whitney is a lecturer at the Haas School of Business in experiential and consulting-based courses including Startup Lab, International Business Development, Consulting to Small Businesses and Startups, and Design Thinking. She also oversees a number of student independent study projects in the entrepreneurship space.  Prior to lecturing, Whitney served as Assistant Dean of Executive Education at UC Berkeley for nearly a decade. During her tenure, she grew program revenues 8x and used her background in management consulting at Deloitte and KPMG to help clients build programs that addressed specific business and individual performance gaps.

Whitney holds a BA in International Relations with a focus on Security and Arms Control from Stanford University and an MBA with a Certificate in Healthcare Management from the Haas School of Business, UC Berkeley. She lives in Berkeley, CA with her husband, two children, two dogs, two cats and horse.

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Kevin Rodondi, National Faculty, Node Instructor

Dr. Kevin Rodondi is an Associate Clinical Professor at the School of Pharmacy, and Associate Director of the Center for the Health Professions, at the University of California, San Francisco. In his current role he is focused on the development of innovative health care delivery models and patient facing technology in health care delivery.   Dr. Rodondi has over 20 years of experience in health care start-up companies providing services in the community based oncology market. This includes: Vice-President and General Manager of the Specialty Solutions Group at McKesson Specialty; Co-founder, President/COO of the National Oncology Alliance, providing GPO and clinical services to community oncologists; Vice-President of Corporate Operations OnCare, a physician practice management company; and Director of Pharmacy Programs Oncology Therapeutics Network, a specialty pharmaceutical distribution company. Dr. Rodondi received his Pharm.D. from the UCSF School of Pharmacy and completed one year residencies in both clinical practice and administration.

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Patricia Rubio, National Faculty, Node Instructor

Patricia Rubio has worked in high-tech for more than 20 years. First, as a Traffic Manager at companies such as Hella & Flextronics doing international trade for more than 5 years. Then, driving business in Latin America for Intel as a Business Development Manager for more than 10 years, collaborating with ethnographers, hardware and software developers, multinational and manufacturing companies, retailers and Ministers of Education. Paty also started to drive demand generation for the brand as a Marketing Manager, creating and executing marketing strategies for the company worldwide.

After Intel, she was the Manager of Strategic Projects of the National Chamber of Electronic Infrastructure and Information Technologies (CANIETI), creating and implementing programs to drive technology adoption and increase productivity for small and medium businesses. She then founded her own company, becoming the CEO & Founder of Cognitsys, using AI to provide business intelligence and predictive analytics solutions on multiple industries such as retail, real estate and logistics. She has been a finalist and speaker at the Austin Tx TECHBA Bootcamp; she has served as a Mentor for Technovation Challenge and is currently a Mentor for the Miller Center for Social Entrepreneurship.

Patricia has a Bachelor’s degree in International Trade and a MBA on Marketing.

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Bill Schneiderman, Node Instructor

Bill is an Advisor, Mentor, and Educator who works with entrepreneurs, their investors and companies from seed through growth stages.  His experience includes Founder and CEO of a strategy and operations consulting firm as well as Adjunct Professor for Business and Engineering subjects.  The common theme across his career is a passion for helping firms and individuals realize their full potential and success.

Over his 24 year career as Founder and CEO of The Results Group, Bill drove business model and performance improvements for over 50 client firms from startups through established industry leaders.  Bill and his clients particularly valued the breakthrough business results achieved together, such as: transforming from startup to acknowledged leader, building higher market share, creating more customer loyalty, freeing up cash from leaner and faster operations, and creating new revenue streams by delivering new products, services and business models to market.

Bill has recently taught courses in entrepreneurship, product design and business strategy at Santa Clara University, UC Berkeley and California College of the Arts.  Bill also accompanied a UC Berkeley robotics team as Industry Mentor for the NSF’s National I-Corps program.  Stimulated by the value of the lean launch process and I-Corps discipline, Bill became an Instructor for the SF Bay I-Corps Node.

Bill received his AB degree from Harvard, Ph. D. from the University of Michigan in Psychology, and MBA with Highest Distinction from the Tuck School of Business at Dartmouth College.