1ST 150 NATIONAL I-CORPS TEAMS: LONGITUDINAL STUDY KEY FINDINGS
Check out a 5-min video abstract, with Steve Blank (!), summarizing research on WHY learning/applying Lean Startup methodology is superior to advising models, listening to founder war stories, focusing solely on mindset, etc.
3 key findings from this longitudinal study of the first 150 National Science Foundation (NSF) #ICorps teams. The research was funded by our very own Bay Area Node grant–there are now 2000+ National teams.
1. Methodology works as expected.
2. MBAs steeped in “Learning by Thinking” methods often resist “lean methods”, but can use them effectively–generating more insights & new ideas than non-MBAs.
3. Customer interviews inspire new ideas that would not surface, otherwise.